![]() Spotify's investments have empowered podcast creators and advertisers through its proprietary hosting, creation, and monetization tools."Īpple is working to counter Spotify's deep investments in podcasting with its own original content. "Apple was the de facto destination for podcasts for a long time, but in recent years, it has not kept up with Spotify's pace of investment and innovation in podcast content and technology. ![]() ![]() "By putting podcasts and music in one place, Spotify quickly became the convenient one-stop-shop for everything digital audio," said eMarketer forecasting analyst at Insider Intelligence Peter Vahle. ![]() Spotify's rise in popularity can be attributed to Apple's failure to match Spotify's pace of investment and innovation in the podcasting space, according to eMarketer analyst Peter Vahle. In 2018, Apple Podcasts represented 34 percent of podcast listeners, a metric that will fall to 23.8 in 2021. Though Apple has also made efforts to improve its podcast offerings, Apple Podcasts has been losing listener share. Spotify's efforts may be paying off, according to a new forecast shared today by eMarketer (via TechCrunch) that predicts Spotify could soon have more podcast listeners than Apple.Īccording to eMarketer's estimates, 28.2 million people will listen to podcasts on Spotify at least monthly, while 28 million people will listen through Apple Podcasts. ![]() Spotify has been making inroads in the podcasting market over the course of the last few years, ramping up its original podcast offerings and making major acquisitions like Gimlet Media, Parcast, and Anchor, as well as scoring key deals such as the rights to the popular Joe Rogan Experience podcast. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |